Springboard Road Show Foundation

Stella

Intervention: CoRe

I adjusted my business focus. 

Sales in Stella’s bead-making business dropped at the onset of the pandemic. This really affected her, but she managed to stay strong and explore other opportunities in a liquid soap business, which she now seeks to grow.

I am Stella, a bead-maker and a YIEDIE programme beneficiary. My business was affected by the coronavirus outbreak because once people were not going for weddings, funerals, and events, no one was buying anything to wear.

Through participating in the CoRe Programme, I learnt that in such difficult times, we need to adjust quickly to keep moving on. The key lesson in the business sessions was about focusing on something that was in high demand that you had the talents or access to provide.

I therefore decided to venture into the production and sale of liquid soap. The need is great, and demand is high. However, my products do not yet have labels. I also don’t have a fixed location where I operate from. I will therefore be grateful for any assistance from the organizers of the CoRe Programme in this regard.