Springboard Road Show Foundation

Sandra Serwaa

Intervention: CoRe

I have acquired new business skills. 

Through the inspiration of CoRe, Sandra has gone into the sale of kitchen wares. She has also acquired new skills and principles in business, which she is applying. Here’s her story:

My name is Sandra Serwaa from Sunyani in the Bono region of Ghana. In the year, I received an SMS notifying me about the CoRe programme and subsequently joined it. I benefitted immensely from the Make-up Artistry Group. I went into the sale of kitchen wares, and it is gradually picking up. The guidelines from the programmes on business including negotiation skills and forging partnerships, among many others, have been very helpful.

Some other key take-aways for me include how to recognize a fake product from an original one and how to build one’s brand through referrals and advertising. I have also understood that self-discipline is very key in combining schedules in our work and home as well.

I’m now very cautious of the make-up products I buy in the market. I’m also applying the tips on building a brand for my business through social media.